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Through the next decade, Coca-Cola tried hard to convince people to drink soda year-round. Advertising relied heavily on Calendars, painted wall signs, pencils, and even napkins. Candler retired in 1916 to run for Mayor of Atlanta, and in 1919, the company was purchased by investors for $25 million. Dec 11, 2019 · The ad featured the world’s largest soda fountain, which was located in the department store Famous Barr Co. in St. Louis, Missouri. The Coca-Cola Company used Mizen’s painting in print ads that Christmas season, appearing in The Saturday Evening Post in December 1930. In 1931 the company began placing Coca-Cola ads in popular magazines. In the 40s Coca‑Cola introduced "Sprite Boy," a character who appeared with Santa Claus in Coca‑Cola advertising throughout the 1940s and 1950s. Sprite Boy, who was also created by Sundblom, got his name due to the fact that he was a sprite, or an elf. (It wasn’t until the 1960s that Coca‑Cola introduced the popular beverage Sprite.) Coca‑Cola did not create the legend of Santa Claus. But Coca‑Cola advertising did play a big role in shaping the jolly character we know today. Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus. Photo: Coca-Cola History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors over time. Perhaps the most famous portrayal, however, is that of Saint Nicholas of Myra, a 4th Century bishop depicted in familiar red robes. Dec 4, 2018 · The ad featured the world’s largest soda fountain and was used in print ads that Christmas season. 2. Coca-Cola helped shape the image of Santa. The magical transformation of the Coca-Cola Santa happened in 1931, becoming a man wholesome and kind in appearance. In 1931 the company began placing Coca-Cola ads in popular magazines. Dec 17, 2014 · Coca-Cola agreed to the terms and in about three months A Charlie Brown Christmas was born. The show aired on CBS for the first time on December 9, 1965, and almost half of America's television audience tuned in for it. Another Coca-Cola-sponsored Christmas tradition was born. Dec 19, 2017 · Coca-Cola’s Santa Claus helped shape the character, personality and physical description of Santa for many more decades to come. Coca-Cola adopted the cartoonist Thomas Nast’s version of Santa Claus for their first Christmas time advertisements in the 1920s appearing in shopping magazines such as “The Saturday Evening Post.” Nov 19, 2024 · For over a century, Coca-Cola has been a cornerstone of refreshment, celebration, and cherished memories. Beyond its role as a global beverage icon, Coca-Cola played an instrumental role in shaping one of the most beloved holiday figures: the modern depiction of Santa Claus. Haddon Sundblom’s Santa Claus The story begins in the early 20th century, […]

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